Activision Blizzard has reported that it earned $4 billion in 2017 from the sale of microtransactions, loot boxes, DLC and mobile in-app purchases, $1 billion of that was brought in from the last quarter alone. The figures reported represent year-on-year growth in the sale of in-game content across all platforms.
Half of that $4 billion was reportedly from the wholly owned subsidiary, King who developed and operates games like Candy Crush.
It's worth noting that around $2 billion of that is indeed from King's mobile games such as Candy Crush.
But that still leaves another $2 billion from console and PC games add on content.
— Daniel Ahmad (@ZhugeEX) February 8, 2018
The other $2 billion came from PC and console sales of DLC and Loot Boxes in games like Hearthstone, Overwatch, Call of Duty: WWII and Destiny 2.
The figures reported by Activision Blizzard aren’t unexpected either. Publishers like Electronic Arts and Take-Two have also reported year-on-year growth of revenue generated by in-game purchases. While some gamers loathe and hope to see the downfall of the likes of loot boxes, it can’t be argued that players aren’t helping to fund the ongoing support for them from developers and publishers.