Shu Uemura and Nintendo have teamed up to bring video games to the makeup world with a Super Mario Bros. makeup and hair care range.
Kakuyasu Uchiide, international artistic director for Shu Uemura said
This is the first time that Shu Uemura got its inspiration from the culture. In this case, a culture representative of Japan, and yet extremely popular around the globe.
The range includes items like a Dual Stamp-Me Liner, hair styling products, shampoo, conditioner, and tools such as a brush set and a mini makeup box.
For the 2017 holiday collection, everyone’s dream comes true: shu uemura will collaborate with Super Mario Bros., the legendary Japanese video game from 1985! Let’s go on a pixelated adventure to help Princess Peach and bring peace back to the Mushroom Kingdom with the Super Mario cast of characters and colorful makeup and hair care items!
For more for Shu Uemura head over to their official website. The Super Mario Bros. makeup and hair care range goes on sale starting on the 1st November 2017.