If you are hoping for a Nintendo Switch this Christmas, expect disappointment. In news that shouldn’t be a shock to anyone, Nintendo isn’t able to promise that it will meet the demand of its new console this holiday period.
Speaking at Variety’s Entertainment and Technology Summit, Nintendo of America president and chief operating officer Reggie Fils-Aime explained how the console was on its way to 10 million units sold in this financial year.
However, Fils-Aime admitted that supply didn’t meet demand and didn’t want to promise they could keep up for the holidays.
Certainly the demand is there, and our supply chain is there. Are we going to have enough for the holiday? That’s what we are focused on.
He went on to explain that Nintendo wasn’t a games company but it was an entertainment company. When asked whether Nintendo would team up on movies or TV shows, Fils-Aime said
All of those options are potentially on the table.
He was also brave enough to call out and not shy away from the fact that Nintendo had made missteps in this area previously with the 1993 movie, Super Mario Bros. which has a Rotten Tomatoes rating of just 15% stating
It may have the lowest Rotten Tomato score our there.
Meeting the demand for the Switch is made extra difficult as Apple is expected to be using OLED screens in its iPhone 8 which the Switch also uses. That means that one of the largest technology companies in the world is going up against Nintendo for the screens.
The Nintendo Switch is available now although most of the stock appears to still fall into the hands of scalpers unless you are lucky or quick, or both.