Apparently, the football team had forgotten that the Internet is a wealth of information and didn’t do a comprehensive check on the player. It turns out that Kok had made a number of sexist comments on his Twitter account over the years. A number of deleted Tweets had been uncovered which team fans had tracked down and can be seen on SoccerNews.nl. One of the Tweets showed how Kok, a fan of rival football team AFC Ajax had called PSV Eindhoven “gay.”
The behaviour of Kok failed to meet the teams’ core values and so decided to part ways.
PSV Eindhoven Marketing and Media Guus Pennings said:
Obviously we did a background check. To get a good picture of someone – including on online behavior – it is necessary that the other party plays completely open map. And that’s not the case. We regret it. It is an unpleasant experience on the playing field of e-sports, but therefore also a direct lesson.
FIFA 17 is available now for PC, PlayStation 3, PlayStation 4, Xbox 360 and Xbox One. FIFA 18 launches for PC, PlayStation 4 and Xbox One on the 29th September 2017.