Electronic Arts have increased the pricing of games sold in the UK. The change in pricing sees games recommended retail prices increase by £5 for Standard Editions and £10 for Deluxe and Super Deluxe Editions.
A statement on the price increase from Electronic Arts reads
Periodically, we update prices on our games due to currency fluctuations and regional market changes. With the significant decline of the British Pound Sterling against other currencies including the U.S. Dollar and The Euro, as well as other market factors, we are increasing our UK wholesale pricing for EA console and PC titles this year, which will in turn increase our UK Recommended Retail prices. UK Recommended Retail prices for new releases this year will increase by £5 for Standard Editions and £10 for Deluxe and Super Deluxe Editions, and some existing EA console and PC titles will increase by a range of £2 to £5 beginning in July.
The changes have already taken effect on some titles that appear on EA’s digital storefront, Origin.
For an idea of what Electronic Arts is talking about, the Pound Sterling once enjoyed a 2:1 trade against the US Dollar back in 2008 (for every £1 you had, it was worth over $2) but has since dropped to a point where £1 GBP is now worth $1.27. Some attribute this to Brexit but the exchange rate has been on a downward trend since 2014 well before Brexit happened.
It also isn’t as clear cut as you may initially think when comparing video game prices in the UK vs the US. The case being that most States add sales taxes on top of the price you see whereas, in the UK, the price you see is the price you pay.