AFL team Adelaide Crows has become the first non-gaming team in Australia to get into eSports by purchasing team Legacy.
Sydney-based Legacy is one of the top-tier League of Legends teams in the Oceanic Pro League.
In the announcement, Adelaide Crows Chief Executive Andrew Fagan commented
League of Legends eSports was the most obvious choice for our Club to get involved in, as it is one of the most developed eSports leagues in the region. We will bring our expertise in elite and professional sport to support the high performance development of the Legacy players who are driven to achieve success in their field. We will also devote resources to support the growth of the Legacy brand and their ability to engage effectively with their passionate fan base.
Fagan added the investment in eSports is another example of the Club’s commitment to both innovation and growth. He was also keen to let fans know that Australian Football was still their core focus.
While we will forever remain focused on our core objectives of winning football matches, we need to continue to diversify our activities and programs. Last year we successfully established a team in the AFLW that represented the Club proudly and supported increased engagement with our female supporter base.
Our investment in Legacy is obviously very different and new in this country but will become a very important part of our Club.