There has been a major shift in money and attitudes on social media like Facebook, Twitter and YouTube. The latter has lost millions of dollars in ad revenue as their system is unable to ensure advertising money is given to videos not containing offensive or inappropriate material. The system came to light when the UK Government pulled advertising money as some of its adverts were being shown on video content that included hate speech. What followed was some of the biggest companies in the world following suit and pulling ad money from the video site.
YouTube responded and is attempting to keep advertisers happy by being more selective over where advertising money goes. Unfortunately, this has had sweeping effects on channels covering video games that contain mature audience themes. Some prominent gaming YouTubers report having had videos demonetized on a massive scale on videos that cover such material including war.
As is the case with some of the worlds biggest video games, war is a key part of video games and sets the backdrop to some of those titles including Battlefield and Call of Duty.
YouTuber PrestigeIsKey covers this in a video where he talks about his Call of Duty based channel.
In the video he comments
My WWII zombie-related videos have been taken down. I’ve had videos demonetized because of ‘depictions of war’ even though it’s Advanced Warfare and I’m talking about WWII, or I’m showing gameplay of CoD: WWII. It’s like, are games really lookin’ that good nowadays?
Other subjects that can see videos demonetized include “vulgar language”, “disasters and tragedies”, and “sexually suggestive content.” Some gaming related YouTubers find themselves fall foul of some of these especially the language as the heat of a game can lead to profanity.
In the case of PrestigeIsKey above, he is considering returning to the rat race and getting a “normal job” to help make a living and continue paying bills. Others are looking at additional channels like Twitch, Beam, HitBox, and uStream to help top up their revenue so they can keep doing what they love.