CCP originally showed the new Eve Online opening cinematic at the Eve Fanfest which took place earlier this week. The new cinematic shows the birth of the Capsuleer and their first moments in New Eden.
The hope is that the new video will entice new players to the game as well as potentially re-igniting the interest in veterans of the game who might have been thinking about coming back.
Eve Online is a subscription based system but is available in free-to-play for Mac and PC. The difference being that subscribers are part of the Omega state while free-to-play members are in the Alpha state. Alpha state members can only train certain skills, and at a slower pace than Omega state members.