Nintendo of America president Reggie Fils-Aime says that an unexpected demographic was the reason the NES Classic Edition is so hard to find.
In an interview with GameSpot Fils-Aime said
When we looked at that proposition what we believed was the adults, 30-40 years old, who grew up playing NES as a kid, 10 years old or so but had stepped away from the gaming category–that was going to be the buyer [of the NES Classic].
As we thought about that, that led us to a certain level of supply.
In what was a surprise to no one except Nintendo, that wasn’t the case in an apparent misunderstanding of retro appeal. Instead, “lapsed gamers” and the “more active gamer” group bought the NES Classic Edition.
In another disconnect from reality, he said that the supply issues for NES Classic have been “largely addressed,” which looking at the availability from retailers isn’t the situation at all.
Right now, the NES Classic Edition is still difficult to find unless you are willing to pay the extortionate costs offered by scalpers.