UK retailer GameSeek has confirmed that its £198.50 Nintendo Switch pre-order price will be honoured even though Nintendo priced the console at £279.99.
The bargain price includes the shipping fees within the UK meaning some 1,000 lucky pre-ordering customers get their new machine with an almost £100 discount.
GameSeek CEO Stephen Staley told MCV
Yes it’s really exciting – we are all looking forward to the launch of the Nintendo Switch here at GameSeek and not only myself but many staff members will be purchasing one! We all grew up playing Nintendo and eagerly look forward to playing this latest console.
Sadly though I believe the price is too expensive it should have been £199.99. Nintendo had an amazing chance here to get off to a great start but I think £279 is too high. When we priced the Switch on our website for pre-order we did so at £198.50. We sold nearly a thousand units!
Good news to our customers, though, for everyone that pre-ordered it at £198.50 we are going to honour all orders quite simply because I am extremely passionate about the video game industry and believe the customers deserved this at the £200 mark.
It is refreshing to see a retailer passionate about what they are selling and especially honouring their prices even when taking a significant hit against what the Nintendo Switch should sell for. Big respect to Stephen Staley and GameSeek team.
The Nintendo Switch is due to launch worldwide on the 3rd March 2017.