VISA, one of the world’s largest brands is looking to “build affinity” with millennials. Part of their plan involves the newly announced sponsorship of eSports team, SK Gaming which will initially run for 12 months.
SK Gaming is based in Cologne, Germany and are mainly known for their Counter-Strike: Global Offensive skills where they are currently world champions.
Suzy Brown, Director of Sponsorships and Partnerships at Visa said
Pro gaming has added a new dimension to sport, increasing access to people the world over and creating a surge in its popularity. We see huge potential and this deal sees Visa ideally placed to be part of the fast paced growth, and by putting ourselves at the heart of the action we can build affinity with millions of millennial gaming enthusiasts and confirm our position as a global innovator.
We’re looking forward to a successful season supporting the next-genathletes at SK Gaming to do what they do best – win.
Alexander Müller, Managing Director of SK Gaming added
This partnership is truly a historic step for SK Gaming. The fact that Visa picked us as their partner to enter eSports makes everybody at SK Gaming proud.
For us the partnership is a great start into 2017 and proves that all the hard work our players put in is getting recognized beyond just the gaming world. With their recent partnership with the Formula E, Visa has shown that they are committed to support the sports of the future. I am looking forward to some amazing events for our fans in the upcoming months and I am sure the new season will be even more successful than the last one.
For their part, SK Gaming is having VISA shown as the main sponsor on the team uniforms. Team members from the roster will make appearances at VISA events and VISA payment technology will be integrated into the SK Gaming merchandise website. One of these agreed promotional events took place at CES 2017 where the announcement was made. Team members Gabriel ‘FalleN’ Toledo, Epitacio ‘TACO’ de Melo, and Danny ‘Husky’ Engels have been attending various events.