Most racing car games over the years have had one major missing manufacturer from the lineup unless you were playing an EA title, Porsche. Instead, if no licensing deal could be agreed, developers opted to go the next best route and add RUF manufactured vehicles.
Some exceptions in recent times exist such as Microsoft’s Forza series which included Porsche in Forza Horizon 2 and Forza Motorsport 6. This was assumed that Microsoft struck some kind of deal with Electronic Arts. However, it seems there may have been more to it as German website SpeedManiacs.com spoke with Porsche Branded Entertainment Manager Sebastian Hornung at a recent event. SpeedManiacs asked how Assetto Corsa managed to include Porsche’s in game. The (translated) answer clears that up.
According to Sebastian they were also always following what was going on in the gaming industry aside from EA. The license with EA runs out this year, because together they arrived at the realization that the current situation was not desirable anymore.
This, of course, has other developers looking to include the German icon in its games. Slightly Mad Studios’ Ian Bell teased the inclusion in the upcoming Project CARS sequel while Playground Games may have accidentally shown a Porsche in Forza Horizon 3‘s menus recently. Then there is Gran Turismo Sport on the way, Sony isn’t going to want to be left behind if other developers are picking up licenses too.