Ubisoft is following Respawn Entertainment’s Titanfall 2 and Nintendo’s Splatoon push to make sure players have DLC without having to pay for it. More precisely, the French publisher has said that it will no longer charge for downloadable content that is inherent to the core experience of the game.
Ubisoft VP of live operations Anne Blondel-Jouin said
The key is if it’s not adding something on-top of the actual experience of the game, then it is no good. Because you’ll be asking for more money for the wrong reasons. Also, if the content is compulsory for the gamers, it’s no good as well.
That means that the likes of maps and game modes will be free while player customizations will remain paid content, something which Rainbow Six: Siege has done. Blondel-Jouin sees the monetization in this way as beneficial to players and Ubisoft. Ubisoft still retains a way to earn additional revenue while players that are happy with their games and invested in them are likely to want the customization options that in turn don’t break the mechanics of a game.
When asked why the publisher was taking this approach Blondel-Jouin said
This new way of doing things, is because it is Ubisoft’s responsibility to deliver gamers with the best quality possible.
Do the changes that Respawn Entertainment made with Titanfall 2, Nintendo made with Splatoon and what Ubisoft is doing with its games bring hope to the games industry which has, in recent times, tried to pry open the wallets of game owners? More importantly, is it something we can expect other game publishers to look at and potentially follow?