DeNA Global Inc. in San Francisco which oversaw the company’s Western operations of the mobile publisher is to be dissolved and liquidated according to reports.
The notice to investors reads
In the Game Business, DeNA has focused on three key regions — Japan, China, and the West. During the fiscal year ended March 31, 2016, DeNA optimized the organizational structure and game portfolio in the West and has been developing games for the Western market with a lean structure since; however, since the games did not meet expectations, DeNA has decided to dissolve and liquidate its West subsidiaries, including DeNA Global, Inc.
While the operations within North America are coming to an end, the company isn’t exiting the market and said that they
will shift the strategy for this region towards collaborations with external partners rather than doing game development in a local studio.
Super Mario Run which is being worked on by the company is still on track for release in December.
The mobile game publisher has previously been a force to be reckoned with in the mobile space with games like Rage of Bahamut dominating the CCG genre in Japan before Hearthstone: Heroes of Warcraft was even announced by Blizzard.