Twitter is taking its 140 character limit to new platforms with the addition of Apple TV, Amazon Fire TV and Xbox One apps.
The addition of the three platforms comes at a time where Twitter is trying to bring more users to its service after recently stagnant growth. The move also allows the new additions to access the live programming from the Major League Baseball and NBA which Twitter has deals to broadcast. A recent deal also allows Twitter to livestream 10 NFL Thursday Night Football games this year which will be accessible from the new apps.
This new content comes alongside college networks Pac-12 and Campus Insiders and video content from Bloomberg News and news network Cheddar. Of course, users of Twitter on the apps will be able to read and post message under 140 characters.
Twitter CFO Anthony Noto said
These devices will bring Twitter’s livestreaming video experience to life on the TV screen. Twitter has always been a great complement to TV, and now fans can enjoy even more premium video with live tweets–and the best content on Twitter–right from their TVs. We’re excited to introduce this new experience to people, without requiring a paywall or having to log in to Twitter.
Apple TV users will also be able to watch the live content and keep their stream viewable in a side-by-side experience.