Splash Damage, developers of Dirty Bomb and the Gears of War 4 multiplayer has been acquired by an unusual owner, Chinese chicken meat supplier, Leyou.
Leyou isn’t new to the video game industry though, they have previously added Warframe developer, Digital Extremes into their portfolio.
The acquisition of developers allows Leyou expand its business and balance its operations against the cutthroat chicken supply business in China. Diversifying their business reach helps them to mitigate “the volatile and cyclical nature of the Poultry Business”
A statement reads
The Group continues to face an arduous task in respect of the Poultry Business, where, despite efforts to improve raw materials procurement, feed production, breeder and broiler breeding, broiler slaughtering and process, quality and safety management and sales mix rationalisation and channel expansion, the management of the Group still has limited control of the business results and profitability under the harsh operational environment in the PRC. [Meanwhile] the global market for video games industry continued to experience healthy growth despite a slowing world economy.
While an exact figure hasn’t been put on the deal for Splash Damage, a release by the Hong Kong Exchange states
The Consideration (excluding the Aggregated Adjustment Payment) payable by Radius Maxima to Paul Wedgwood and the Optionholders under the Sale and Purchase Agreements shall not in any event exceed US$150 million (equivalent to approximately RMB996 million).