Indie publisher TinyBuild has released information around the uptake of its game Punch Club. While it has sold over 300,000 units, the real insight is into how much it has been pirated.
Punch Club has been pirated 1.6m times since it launched earlier this year. One million of that figure was on PC with the remaining piracy figures being put down to its mobile release.
These figures mean that for every copy purchased, five copies were acquired illegally through piracy. Of the mobile piracy, 90% was by Android device owners likely due to the ease of side loading apps onto the device.
TinyBuild CEO Alex Nichiporchik also delves into some whether localising Punch Club made a difference to sales. Punch Club launched without Brazilian Portuguese or Chinese and piracy in China started immediately and localisation made no issue as China pirated the English version.
In regards to Brazil, when TinyBuild added Brazilian Portuguese the number of installs rose, but it was noted that the number of sales did not suggesting that piracy rates were unaffected by having the game localised in a local language.
The country with the highest rate of purchases was Germany followed by USA and France. This led to the conclusion that localising for French and German paid off and that localising games for Western Europe is definitely worth it due to its low piracy rate.