The United States Patent and Trademark Office (USPTO) has rejected the application by Sony to register Let’s Play as a trademark for the company.
Two weeks ago, the McArthur Law Firm filed a Letter of Protest with the USPTO highlighting the term was generic. In their argument the law firm provided 50 examples of how Let’s Play is widely used including the Wikipedia page and the /r/letsplay subreddit.
The rejection by the USPTO flags the term as “merely descriptive” at this time, the McArthur Law Firm posted a snippet from the office to Sony:
On the news, the law firm commented “Given the strength of this evidence, we are confident that Sony will not be able to overcome this rejection. The term ‘Let’s Play’ is now forever in the public domain.”
This isn’t the first time Sony has suffered a set back while trying to obtain the trademark for the popular term. The USPTO had declined the original application requiring Sony to provide more information.. Now though, the evidence of how widely used the term is, Sony will have to do something special to achieve its goal of obtaining the trademark.