John Smedley’s Hero’s Song has had its Kickstarter campaign cancelled after reaching just $136,849 of its $800,000 goal.
Smedley wrote in an update to backers about the decision and the mistakes they had made in their campaign and understanding of what drives backers on Kickstarter. Missing physical rewards at the start of the campaign as well as having the initial lowest tier being more expensive than the game was being targeted for release put some off.
While the campaign updated to add a lower cost tier and physical rewards, it wasn’t enough to put the campaign on track to be successfully funded. Smedley reported that instead, the game would be fully funded by other investment and not by publishers which in turn gives Pixelmage full creative freedom.
After looking at our funding levels and the reality that we aren’t going to reach our funding goals, we’ve decided that the best thing to do is to end the Kickstarter. We sincerely appreciate all of the support we got from the backers and the Kickstarter community. This was our first Kickstarter and we made mistakes along the way. I want to acknowledge that right up front. We put a lot of time and effort into the Kickstarter, but it’s obvious missing things like physical goods hampered our efforts. It’s also fair to say because we’re early that we didn’t have enough gameplay to show the game off enough to get people over the hump.
So where do we go from here? Well the good news is that our Investors are backing us all the way and we’re going to get Hero’s Song done exactly when we said we would. I’m also happy to say that we’ve been able to do this without having to take money from publishers, something that was of key importance to us so that we could remain in creative control.
We’ll be updating you all along the way.. holding development streams (on Cohhcarnage’s stream on Twitch) and being completely transparent with our development process. You’ll be hearing from us all the time and we’ll be updating our website and all of you on a constant basis as we have cool stuff to show.
Thanks again for all the support you’ve shown, and thanks for the constructive criticism as well. We took that to heart and we’ve learned a lot from it.
Kickstarter remains an incredible source of both goodwill and community support, and we’ll never forget the kindness our backers showed us.
Thanks and we’ll see you soon!
Smed and the Pixelmage Games Team.