Sony Computer Entertainment America (SCEA) has filed a petition to trademark the term “Let’s Play”.
The term was coined by content creators on sites like YouTube and Twitch when playing a new or old game with the aim of others watching to decide whether they may want to buy the game themselves, relive their gaming history or just want to see what a game looks like.
The filing was spotted by NEOGAF user Seraphis Cain and was found to have been filed in October 2015.
The trademark looks to cover the term in relation to “Electronic transmission and streaming of video games via global and local computer networks; streaming of audio, visual, and audiovisual material via global and local computer networks”.
The last action on the trademark was on the 29th December and reads “NOTIFICATION OF NON-FINAL ACTION E-MAILED”. This usually means that more information is required to award the trademark, something that Sony has up to 6 months to provide.
Why Sony is looking to pick up the “Let’s Play” trademark is unknown but it could be they have plans to use it with the PlayStation 4, perhaps their own streaming service or a function on the console to stream to external sites.