Electronic Arts has created a new group within the company known as the Competitive Gaming Division and will be headed by Peter Moore.
CEO Andrew Wilson made the announcement of the new division and new role:
Today I am excited to announce that Peter Moore is moving into a new role as Executive Vice President and Chief Competition Officer for Electronic Arts, leading our new EA Competitive Gaming Division (CGD). As the latest step in our journey to put our players first, this group will enable global eSports competitions in our biggest franchises including FIFA, Madden NFL, Battlefield and more.
Three objectives outlined for the group were also outlined:
- Competition – To create highly-engaging competitive experiences with our games, officially supported by Electronic Arts.
- Community – To celebrate, connect and grow our community of players across all levels of expertise.
- Entertainment – To develop live events and broadcasting that bring the spectacle of competition to millions of people around the world.
In the creation of the new group, Todd Sitrin joining Peter in the role of Senior Vice President and GM of the Competitive Gaming Division.
FIFA, Battlefield and NFL Madden already have some form of competitive gaming at different levels around the world.