Riot Games has banned G2A from sponsoring pro League of Legends players.
Pro League of Legends teams Cloud9, Counter Logic Gaming, H2K and paiN Gaming have all removed sponsorship branding from their kits at Riot’s request.
The decision came after the online key reseller, G2A had listed services including selling League of Legends accounts and ELO boosting which Riot requested the seller remove from their listings although negotiations fell through.
J Eckert, known as RiotSargonas on Reddit commented
We’ve already formally banned them as a sponsor as of September 18th, and have no plans to reconsider the decision at this time.
This was NOT a decision we made lightly, and came after many weeks of back and fourth conversations with G2A to find a resolution, which we were not able to reach an agreement on. We do not at all enjoy affecting the income of the teams, but the LCS rules include guidelines specifically against this sort of thing. We did however keep teams in the loop during the process in an attempt to avoid any surprises.
EDIT – To clarify, it seems the wording I used was a bit ambiguous on “an agreement”. Rest assured, “Remove all account selling an boosting-site links” was indeed our request. We weren’t going to compromise our values on that one in the sake of preserving the sponsorships.