Lucy Bradshaw is to leave Electronic Arts and Maxis after 23 years at the company.
I’ve had a wonderful journey at EA and Maxis, filled with amazingly creative people, unforgettable experiences and an inspiring community of players and creators. I have the highest regard for EA’s leadership today, their vision and their focus on putting players first. I leave knowing that Maxis is in great hands with a leader and teams who are full of respect for our players, passion for our games, and new ideas to bring to the world of Maxis gamers. I look forward to seeing what’s next from these incredible teams, I’ll certainly be playing.
Rachel Franklin who headed The Sims team will now take over leadership of Maxis. In turn Maxis will be combined with EA’s mobile teams under the leadership of Samantha Ryan who gets the new role of senior vice president, EA Mobile and Maxis combining roles left open by Lucy Bradshaw and Frank Gibeau who left back in May.