Electronic Arts is bucking the industry retail standard in the UK by releasing games on Thursday instead of the usual Friday.
While still not a global launch it does put the UK in line with the rest of Europe. This isn’t necessarily a bad thing though as it gives a chance for servers to be stabalised and major bugs addressed before it reaches European hands.
One down side of the release date being moved is that now you will have school/work to attend the next day instead of a weekend full of gaming ahead of you.
In the announcement EA says
Until now, players in the UK have had to wait until Friday for new EA games to release, one day after the rest of Europe. We realised that players wanted to be able to get in the game the same time as their friends across Europe and we’re happy to make this change.
This also means a number of games on their schedule have new release dates in the UK
Madden NFL 16 – 27th August
FIFA 16 – 24th September
Need for Speed – 5th November (Bonfire night fireworks or NFS?)
Star Wars Battlefront – 19th November
The UK has historically received games on Friday due to retailers standardising the day so no one retailer had the advantage over another by selling a game earlier than another received stock as well as aligning with flyers retailers would send out with the free weekend papers advertising new arrivals.