Being an Indie developer can be a tough life as highlighted by a Gamasutra salary survey which shows that the average Indie developer earns less than $12,000 a year.
Dan Adelman, formerly of Nintendo has decided that this 4th July weekend that should change with the non-sale focus in an initiative called Indiependence Day. The plan is that via the Indiependence Day website you can select a range of Indie games and pay full price for them to show your support for the games they make. This doesn’t mean paying $60 but rather the full price the developer had originally set. For example you can get World of Goo for $20, Catlateral Damage for $9.99, Axiom Verge for $19.99 and Dyscourse for $14.99. There are many more games available on the Indiependence Day website.
There are more games coming out than ever before, and games only seem to sell when they’re on sale. Players have been conditioned, through bundles and mega-sales, not to pay full price. None of this is a surprise. And although money isn’t the primary motivating factor for a lot of us, if the dynamics of the industry don’t change, indie games will become an unsustainable model. Indie games have been such a source of creativity and originality over the last 10 years, and we want to keep them going!
To bring some awareness of this to players, a group of indies have decided to come together on July 4 (Indiependence Day) and NOT put our games on sale. We encourage fans of indie games to support their favorite developers by buying their games at full price. If you bought a game on sale and wound up really loving it, perhaps buy a copy at full price and gift it to a friend. Or pick up that game that’s been on your wishlist for a long time. (Steam’s new refund policy makes that a lot less risky!) Whatever your platform of choice, we’d love your support.