Oculus Rift is going to launch with its own app store marketplace which will require developers to pass a review process before being made available.
During the review process, games will be rated for comfort, CEO Brendan Iribe said
We are going to monitor the content and make sure that it fits the policy we put up which is this safe and clean environment that everyone can know, and love, and trust just like other popular app stores…You’re going to need to be approved first.
Comfort is obviously subjective but games which can cause dizzyness, scared or stressed will receive a lower comfort rating, whether Oculus will allow players to provide their own ratings is another matter.
Iribe went on to explain the comfort process
Something can be comfortable from a disorientation standpoint, where it doesn’t make me feel bad…it doesn’t have crazy locomotion like a roller coaster. But if it is really, really super intense, we do want to give people warnings about that.
Having bullets fly at you in VR is actually really, really intense and the more real it gets, the more it’s going to feel like real life, and you don’t really want to be shot at in real life.
We’ve gotten really used to it on the 2D monitor because our brain is saying ‘don’t worry, don’t worry, it’s safe.’ As soon as you put on VR and your brain’s not saying that anymore, it’s not necessarily the comfortable experience that it is on a monitor, and we’ll have warnings around that.
Games and applications do not have to go through the Oculus marketplace and get reviewed by Oculus, they can be released independently through other sites without the restrictions and checks that Oculus plan to carry out.