Remember the Frag Dolls, the female gamers hired by Ubisoft to promote their products?
Started in 2004, the Frag Dolls were seen as some kind of odd publicity stunt by Ubisoft which was unlikely to last, but 11 years later, 22 members and a push for gender diversity in gaming they have finally chosen to disband and end the Frag Dolls.
To our friends and beloved community http://t.co/3XgEE82Gct
— Frag Dolls (@FragDolls) May 29, 2015
The Frag Dolls were the first all-female team to take the #1 rank position at a CPL professional LAN tournament
At one point there were UK and France arms of the Frag Dolls group which closed long ago but the US arm remained streaming games on Twitch and kept the website running.
Also, part of the Frag Doll legacy was their Cadette program which helped female gamers find work experience in the games industry. The scheme supported over 80 people who went on to work with EA, 2K, Wargaming, Blizzard, Nintendo, Obsidian, Riot, Bungie, Twitch, Microsoft, Oculus Rift, BioWare, Machinima, Astro, and Ubisoft.
The farewell note can be found on the Frag Dolls website