Glu Mobile is hoping to build on the success of its Kim Kardashian: Hollywood game by teaming up with another celebrity, this time to make a Britney Spears game.
Signing a five year deal with the singer, Glu Mobile will have the rights to feature her “voice, likeness, and creative influence.”
Glue CEO Niccolo de Masi commented on the deal saying
I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners as we continue to expand our celebrity gaming platform. We anticipate the title resonating tremendously with Ms. Spears’ nearly 90 million multi-generational social followers around the world.
Britney also follows fellow singer Katy Perry who signed up with Glu back in February, at the time Niccolo de Masi released a statement
Katy is arguably the most recognized musician in America following her Super Bowl XLIX Halftime performance this past Sunday. She is a cultural icon and we expect to translate key elements of her success into an innovative, highly entertaining mobile experience,
The Britney Spears game is due out in 2016.