Tencent has become a majority shareholder in the 140-person strong Miniclip, with offices in Switzerland, Portugal, Italy and the UK it is likely Tencent made this move to increase it’s European presence.
Miniclip is mainly known for it’s flash game site where it has over a thousand games including Red Lynx’s Trials, more recently they are moving into mobile with 45 titles published which have accumulated half a billion downloads.
Miniclip CEO Robert Small shared his thoughts on the move.
To say that we are excited about having Tencent as a majority investor in Miniclip would be an understatement. This will empower us to do even more of what we do best, which is making great games. The Miniclip brand has been synonymous with fun, high quality games for more than a decade. Our brand strength, coupled with a huge organic audience, has really helped us to accelerate our growth by generating more than half a billion organic mobile downloads.
Tencent isn’t new to investing in other games developers and publishers, it currently owns the majority stake in Riot developer of League of Legends, a 40 per cent share in Epic and has also invested in Activision Blizzard.