Direct2Drive is to make a return to the digital game sales market. New owners, AtGames Digital Media have announced that it will be relaunching the Direct2Drive downloadable storefront starting this weekend.
Direct2Drive was originally launched in 2004 under IGN which sold it off to GameFly in 2011 around the time IGN shed some wieght including selling off GameSpy. Shortly after GameFly purchased the digital games retailer it was rebranded as GameFly Digital.
AtGames acquired GameFly Digital earlier this year and has decided to go back to the roots of the retailer and relaunch under the original branding.
Direct2Drive GM Ed Lin said:
We are extremely proud to revive the brand that started the digital game sales revolution, and look forward to reinventing Direct2Drive as the premiere destination for gamers in the digital space. Our vision for the new Direct2Drive is to create the best destination, both for gamers to find their favorite titles and for publishers to showcase their lineups. We will bring a retail-quality experience to the digital world with the best incentives and events that gamers both expect and deserve.
Users of GameFly Digital should see the site seemlessly transition to Direct2Drive with all of their currently owned game licenses transferring from the GameFly Digital store once they have re-activate their accounts on the site.