US supermarket chain, Walmart (owners of ASDA in the UK) has entered the market to sell used games to its customers in 1,700 of its 4,800 stores according to Bloomberg.
Walmart has actually been buying used games from people since March building up stock ready to enter the market with a strong selection ready to offer.
“Our goal is to buy used video games for more, and ultimately sell certified pre-owned video games for less,” Walmart senior vice president for entertainment Laura Phillips said.
Tony Bartel of GameStop shrugged off the competition by going on record as saying “Target, Walmart, Best Buy, Amazon, they’ve all tried or are trying used games, frankly, when someone comes it helps us, because it raises awareness that you can turn in video games, and we have the lion’s share of the market.”
James Hardiman of Longbow Research stated that GameStop was right to not expect the competition to have much impact on their business saying that money isn’t always at the front of the gamer mind when trading in games; “They might offer you $20 for a fairly new game you’re done playing with, and turn around and sell it for $55,” says Hardiman. “There’s a lot of ways, if you’re concerned about the economics, to do better than that. You can sell it on eBay for $45.”