The ESL has acquired the ESS Agency and a LA studio in the latest attempt to break into the North American market for e-Sports. The Electronic Sports League based in Cologne, Germany has long been a presence in the European market hosting many broadcasts and competitive events.
The ESS Agency offers services around e-Sports events and broadcasting, including technology marketing and production and has worked with Twitch, Riot Games and Activision-Blizzard.
Ralf Reichert and Heinrich Zetlmayer, managing directors of the ESL commented on the acquisition;
“Los Angeles is the ideal place to produce AAA content, and a natural choice for our new studio location. Having a permanent production team and brand new facilities at the heart of America’s entertainment industry is an incredible milestone on our journey to deliver what ESL is best at – an amazing gaming experience.”
ESS Agency will now be responsible for launching ESL America, hosting live events at its 7000 square foot studio, which can accommodate a live audience numbering in the hundreds.
For more about the ESL, visit their website at – http://www.esl.eu