The Candy Crush Saga Publisher is looking to raise $500 million on the NYSE (New York Stock Exchange) with an IPO offering lead by Merill Lynch, J.P. Morgan and Credit Suisse. The game publisher intends to trade under the ticker “KING”.
Investors may be a little cautious however as the primary income for King is their Candy Crush Saga title, combining that with some high profile burst bubbles in social and casual gaming sectors and it may not be as easy to get investors to part with their money as it once was.
King has recently suffered a number of PR setbacks recently around King recently trademarking words relating to its games, reserving both “Candy” and “Saga”. Those filings, and the outcry by affected developers of other games have had a negative impact on the King brand within gaming circles especially after they backed down over allogations of game cloning themselves.