EA has announced to Venture Beat that it is to stop releasing games that require an Online Pass. The decision comes on the back of poor player response to the initiative which was initially set up to tackle used game sales which was dominated by the retailers Game Stop and GAME.
EA’s senior director of corporate communications, John Reseburg, confirmed to that the program was going away.
Online Pass initially started as “Projet $10” and consisted of a one time use code that came in the box, applying the to your game gave access multiplayer features of the game. Gamers who bought a game used would need to go to Xbox Live Marketplace or PSN Store to purchase an Online Pass.
The initiative never made it to PC titles due to the format using an install code instead.
Source: Venture Beat